What is a Multifamily Vendor CRM?

CRM stands for “Customer Relationship Management” and is a technology for managing all your company's relationships and interactions with clients or potential customers. CRM tools allow you to store contact information, see the monetary value of opportunities, run campaigns, keep track of leads and no shows, and contact clients all in one place. When talking about CRM, we are referring to the software or platform that you use to manage client relationships.

A CRM is meant to provide you with an analysis of past, current and future clients to allow you to make profitable business decisions, and to increase your amount of quality client interactions. These platforms automate tasks that your sales team would normally need to do, and ensure that each lead is contacted in a timely manner.

A highly efficient CRM software helps you to organize leads and move them through various campaigns depending on what stage of the sales cycle they are in. Overall, CRM increases your revenue and productivity by giving you the ability to keep track of potential lead values and the means to follow up on all possibilities.

Why should you use a Multifamily CRM?

Having a CRM software gives you the power to maintain relationships with potential customers that otherwise may slip through the cracks. Not only can you maintain relationships, but you can also maximize and nurture those that are not ready to buy. Did you know that there are 17.5 million people in multifamily, and 80% of those people come to a website just to learn, not to buy?

When someone shows interest in your product, they are usually in the research phase, and may only be looking to buy in the next 60-90 days. By placing them in a nurture campaign, you can make sure they are contacted again in 3, 6 or 9 months. And not only can you nurture current leads, but you can also gain more. Our CRM lets you take an offensive approach to sales with an inbound system. By utilizing funnels, campaigns, and marketing automation, leads will be coming to you and all you have to do is organize them.

What makes Multifamily Clients different?

The Multifamily Clients Customer Relationship Management (CRM) is completely unique because it includes pre-installed sales funnels, email campaigns, and sales pages that have proven to work in multifamily specifically.

You can constantly contact your clients, but if you don’t know what to say, they won’t convert. This software has a high converting Multifamily sales funnel, messaging platform, appointment automations, proven Multifamily campaigns, and pipeline for sales all in one platform. When you get the software, it will automatically have these campaigns built in for you to use.

Instead of paying for multiple different services, this software allows all of your data to communicate with each other, and has the ability to send clients automatic emails, text messages, or voicemails. You can even manage all of your online reviews! There is no other tool meant specifically for multifamily that is this simplistic and easy to use.